5 Email Prospecting Tips to Fuel Your Lead Generation Business

Writing an email is easy. But what about writing an email that actually gets replies? It is probably of the toughest tasks of the sales process. We have seen the sales development team struggling to receive expected responses even after sending an email to 1000 prospects. Leveraging our profound experience, we have outlined a few prospecting tips that can help you boost your reply rates by up to 60% and fuel your Lead Generation Business.

Let’s dive in..

•        Start the email by mentioning the latest notable event involving your prospects or their organization.

Type the name of the company or the prospect (if possible) in your search bar, and then filter by date. Search for the past week or month. Find something interesting? Bingo! Mention that in the email and hit the jackpot.

•        Got the Email Address? Approach now

In sales prospecting or lead generation business, you can’t afford to waste even a single second.  As soon as you find the email address, drop them a line. Not reaching them out right away can freeze your prospect.

•        Give Your Prospects Something Valuable

Most prospects are reluctant to get a demo in the initial stage. To build a sense of trust with them, email them something valuable like an article, ebook, or a video. Your company must invest in content to give information to the prospects and persuade them to buy or connect.

•        Ask Relevant Questions

Make your prospects feel valued by asking relevant questions. Not only this strategy encourages them to respond but also fetches valuable information that you can add to their profile. But make sure to not ask them frequently – you aim to value them, not annoy.

•        Track Emails

Some tools can help you track prospects’ activities like when they open an email and read it. Using this data, you can fine-tune your timing. This data helps you to improve your email tactics and figure out the best time to follow-up.

Final Words

Following these tips, you can boost your reply rates and expedite your sales process. If you provide Lead Generation Tips, these tips can work like a m